Design refresh for Panasonic Beauty Tools to become an elevated, sleek and professional line of products that deliver pristine results. The product becomes hero, celebrating the woman and the body that it helps to make beautiful. The Beauty Tools line celebrates the end result and feels very edgy and sexy, while the Body Tools line highlights the natural beauty of a woman’s body and feels clean and gentle.
Made Real is an aspirational vodka co-created between The Absolut Company and a dynamic and diverse group of young entrepreneurial women. Created for the makers, the moonlighters and the hustlers, Made Real’s packaging design brief set out to reflect the strength, femininity, collaboration and inspiration shared by these women. The brand is for the intersection of social life and work life where personal and business networks become one and burgeoning ideas become Made Real.
KidsLuv is a juice infused water that naturally delivers essential vitamins, minerals and electrolytes… without harmful sugars. With the goal of developing a brand identity that is clean, modern, fun and whimsical, each flavor of KidsLuv received it’s own imaginative world, combining iconic illustrations and characters with delicious photography. Kids love the fun look and delightful taste, parents love the trusted health benefits.
Illustrations by Amy Sprague
Special edition packaging for Don Julio tequila. Juxtaposing materials such as unfinished and burnt wood, weathered leather, smooth glass and polished steel to celebrate the raw tequila making process and the polished and refined end result. Created were oversized bar glorifiers, a refined focal point to any room. Made in etched glass, steel and wood these glorifiers sit at 3 feet high atop a slab of stone in sterling silver. The gifting box is a nod to the process - tequila aging to perfection inside of wooden barrels that have been burned on the inside to create the perfect taste.
Skyy Vodka wanted to create a limited edition bottle that celebrates the vibrancy and dynamic energy of club nightlife. Unique materials and printing techniques played an important role and ideas using reflective ink, glow in the dark fluorescent inks and LED lighting evolved. Design concepts were inspired by the pumping movement of equilizers, pulsating speakers, explosive beats, disco ball reflections and plush VIP furniture.
A refresh of the Go Fresh body wash line. Moving away from full color bottles and soft hazy illustrations into clean white structures with a pop of cap color and illustrations that are crisp, clean and delicious. Variant colors are bright and lively with hits of silver foil. 2 new flavors were also introduced, with Plum & Sakura Blossom moving forward and officially becoming a part of the Go Fresh family. A beautifully inspiring photoshoot took place with Togashi Studio in New York City.
Carmex is a long-standing trusted company with a rich history that was in need of a brand refresh. Focusing on the idea of care and comfort, a strong new logo was unveiled across modernized packaging and rolled out to exciting new platforms that celebrate strong flavor stories.
Redesign the St. Ives brand to have a modern vibrancy. A strong focus on ingredients was created through the use of hyperrealistic photography compositions. The revised logo is polished and clean and the mountains have been illustrated to feel more crisp and refined.
Create a compelling and magazine-like catalogue to elevate the Herbalife brand and bring a strong personal link to the consumer and product benefits.
Moving Natural Choice cat food away from a quiet earthy feel to be fresh, clean and full of life. Proudly showcasing the hero ingredient with nothing to hide alongside compelling animal photography that creates a strong emotional connection with the consumer and a dynamic pop at shelf.
Kellogg’s partnered with the Rocky Mountain Chocolate Factory company to create a cereal made especially for that just-for-you quiet moment to relax and have a special indulgent snack. Initially intended to be a limited edition, this snacking cereal was so well enjoyed that it stayed on the shelves.
A new offering combining the energy boost of a protein shake with the delicious indulgence of a flavored coffee, turning a functional product into a more special moment.
A line of fabric softener that tells a strong fragrance story, transforming a normally mundane chore into a more magical and sensorial experience.
A sampling of sketch concept work from the initial design phases of various projects.
